Christmas was a big time for Sainsbury's, so we always tried to push the boat out for their festive campaigns. For this one, we convinced the client to make thousands of tote bags and send them out to their biggest shoppers, along with a DM and email that made them feel extra special. Folks seemed to love it, and it generated plenty of UGC across social channels. The client never gave out their actual conversion figures, but we were told that this was their best ever performing Christmas campaign. Ho ho ho.