​RugbyPass streams live rugby (shock horror) to people living across East Asia and Australasia. They're affordable, flexible and legit. But not that well known.​

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The creative budget was small and the timings were short, so we spliced together some existing action shots to make some fast paced promos to run across socials. Then we made a few OOH posters. I kept the language simple, actionable and rugby-centred.​

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The client later said that new subscriptions went through the roof and they achieved record streaming figures too. Not bad for a first try.​