I worked with Cuckoo for 3.5 years. In that time, I helped grow the brand from wide-eyed startup to established disruptor. I created their tone of voice, wrote their entire website, email journey, social posts, digital ads, outdoor ads, direct mail, employee handbook and so and so on. I was also their creative director, and helped steer their visual identity too. You can still lots of my words on their website.

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I made far too much work to put it all in one place, so below are some highlights from the brand work – the national OOH campaign is here and the YouTube adverts are here).