Press

NOW TV stream live Premier League games. Great, right? Well, yes, if you know about it. And the problem

was, not enough people did. Cue a  weekly press campaign in The Metro, London's most distributed paper.

All I had to do was write headlines with six words or less, stuffed full of contextual info

to prove that NOW TV was the place for true sports fans who had a sense of humour.​

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These are two my favourites...