Cuckoo were a fledgling broadband startup when I joined as Creative Director and Head of Copy.

 

In the 3.5 years I was with them, I helped grow them into an established disruptor, taking market share from the big players. I created their tone of voice, wrote their entire website, email journey, social posts, digital ads, outdoor ads, direct mail, employee handbook and so and so on. You can still see lots of my work on their website.

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There's far too much to put it all in one place, so below are some highlights from the brand work.

 

The national OOH campaign is here and the YouTube launch ad is here.